Bioverativ

Bioverativ, a Biogen spinoff specializing in blood disorders, lacked an intranet to meet its needs as an independent company.

Problem Statement

Design an intranet hub to meet the needs of a newly independent company.

Goals

Create an information platform to foster collaboration, communication, and community globally across all employees.

User Research

Conducted extensive interviews and created personas to deeply understand workflows and requirements. Defined IA, wires, and interactions tailored to various users.

Ideation

Instituted Agile approach; prototyped and gathered ongoing executive, departmental, and end-user feedback.

Design Solutions

Created user flows, wires, and prototypes optimizing architecture and flows.

User Testing

Validated with executives, departments, and end users. Incorporated iterative feedback.

Results

Shipped a custom, smartphone-responsive SharePoint site with 98% approval. Complimented by Sanofi upon Bioverativ acquisition.

Key Takeaways

• Improved collaboration through joint workshops

• Involved developers early on

• Aligned vision enterprise-wideRegular virtual and on-location testing with users to measure solution effectiveness.